UXUS designed the Pudu Pudu brand elements to blend with a modern design language, visually engaging a younger generation of creative consumers. The space, delightfully bright, has an elegant terrazzo counter, concrete flooring and graphic backdrops that create a branded landscape within which pudding is the focal point. Playfully bringing the brand personality to life, the Pudu Pudu logo is re-imagined in pink piping to create an eye-catching feature on the back wall.
This playful approach to design continues throughout the space giving consumers many moments to share and join in the fun. Creative graphic detailing such as a puddle of pudding, entices customers upstairs, leading to a tiered wooden seating designed to create a sense of community within the space. Implementing a sophisticated material palette, UXUS has created a modern, clean aesthetic with accents in which natural, neutral materials form a backdrop for the bold and exciting pudding bowls.
Every detail within the space has been carefully considered, working alongside lighting company Nulty, Pudu Pudu features a lighting scheme designed to elevate the experience, using a combination of bright and focused lights to form a fun and immersive environment.
Unusual for the area of LA, the Pudu Pudu interior extends out onto the famous Abbot Kinney Boulevard creating an iconic façade. The clear glass of the building merges with a distinct seating scape and biophilic design, encouraging customers from the street indoors to experience the Pudu Pudu world inside.