Pudu facade LA 210504

UXUS collaborate with Dr. Oetker and cook up Pudu Pudu in LA

The imaginative and immersive new generation pudding concept opened its doors on Abbot Kinney Boulevard, Los Angeles, US
14 July, 2021
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Enticing customers into the Pudu Pudu world, the store is designed to bring people together, there is a social space both inside and out, where puddings can initiate connections.

From the distinct outdoor seating to the endless shareable moments and playful communications, Pudu Pudu is a fun and exciting new food experience that invites everyone inside to share in their pudding passion. Targeting Gen Z and Millennial consumers with a shareable and emotive experience, the experience is an immersive world of pudding making, where guests are encouraged to join in and participate.

"Created for a global audience, Pudu Pudu is designed to be both a sophisticated and fun brand, with a catchy, easy to pronounce name that characterises the playful personality. The logo uses the cute brand mascot, the Pudu, contrasted with refined typography with bold cut-outs. The primary brand colour, blue, is 'sprayed' graphically throughout the space, adding fun energy to the concrete industrial envelope of the interior."

- Chris Wittkampf, Senior Lead Graphic Designer, UXUS

UXUS designed the Pudu Pudu brand elements to blend with a modern design language, visually engaging a younger generation of creative consumers. The space, delightfully bright, has an elegant terrazzo counter, concrete flooring and graphic backdrops that create a branded landscape within which pudding is the focal point. Playfully bringing the brand personality to life, the Pudu Pudu logo is re-imagined in pink piping to create an eye-catching feature on the back wall.

This playful approach to design continues throughout the space giving consumers many moments to share and join in the fun. Creative graphic detailing such as a puddle of pudding, entices customers upstairs, leading to a tiered wooden seating designed to create a sense of community within the space. Implementing a sophisticated material palette, UXUS has created a modern, clean aesthetic with accents in which natural, neutral materials form a backdrop for the bold and exciting pudding bowls.

Every detail within the space has been carefully considered, working alongside lighting company Nulty, Pudu Pudu features a lighting scheme designed to elevate the experience, using a combination of bright and focused lights to form a fun and immersive environment.

Unusual for the area of LA, the Pudu Pudu interior extends out onto the famous Abbot Kinney Boulevard creating an iconic façade. The clear glass of the building merges with a distinct seating scape and biophilic design, encouraging customers from the street indoors to experience the Pudu Pudu world inside.

This article was written by Georgina Johnston and originally appeared on World Architecture News: https://www.worldarchitecturen...

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