What’s next for retail – apocalypse or renaissance? Even before COVID-19, retail has been undergoing a significant transformation towards truly phygital experiences that blend the best of online convenience and real-world immersion.
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As the age old saying goes, the only constant is change, and never has this rung more true than today as the world navigates its way through the coronavirus pandemic. TSo as we prepare to shut the door of 2020, Retail Focus asked six industry experts, including George Gottl, what they believe lays ahead for retail.
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Each week, we ask readers of The Drum, from brands, agencies, and everything in between, for their advice on real problems facing today’s marketing practitioners. UXUS' CEO Queenie Lo tells us how leaders should be supporting the mental health of their colleagues during this stressful time.
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Fashion can’t fully embrace gamification while it still clings to a 19th-century mind-set. With estimated global revenue of $159 billion this year and an audience of 2.7 billion worldwide, gaming is now as viable and lucrative as any emerging market or region in the world. Yet the fashion industry is still struggling to gain any traction in it.
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