OPINION PIECE Hospitality Design Header 1920x1015

Hospitality Design Magazine Perspectives Interview

POSITIVE INFLUENCE
8 July, 2021
Share socially

From photographers to storytellers, Hospitality Design Magazine asked five design professionals to shine a light on visionaries who help bring hospitality projects to life.

George Gottl Chief Creative Officer and Cofounder, UXUS - By Aliya Khan, Vice President of Design, Lifestyle Brands, Marriott

George was once asked if he were a toy action figure, what he would be. His response was some kind of fabulous fashion superhero, eliminating fashion don’ts all over the world. Of course, there would be a seasonal change on the accessory.

As a strategist, George uses his inherent superpower as a master storyteller to paint vivid pictures. These images tell the stories of people—consumers, travelers, digesters of trend and culture. He organizes them into road maps for luxury brands like W Hotels, Chanel, and Bottega Veneta. I spend a lot of time explaining the job of a design strategist, and why it is important to first understand the end user before indulging in a conversation about a chair or a table. Partnering with George to understand today’s luxury customers and how they consume brands and experience was an excellent dreamscaping exercise. It is equal parts research, exploration, and, most importantly, fun.

George’s passion for fashion, travel, and multicultural references fuels his work. His curiosity and desire to ask questions differently and move away from the less obvious answers puts everyone in the room on intellectual notice to bring their ‘A’ game. George and I met at a lunch years ago. It was hard not to be drawn to him. (He also has an amazing laugh that stays with you.) It took a decade,
but partnering on W Hotels was the perfect opportunity for this Superhero of Fabulosity to step in and help connect the dots for us.

This article originally appeared in Hospitality Design Magazine: https://www.nxtbook.com/emeral...

Related Thinking

Website News Thumbnail copy 5

DesignWeek: George Gottl

As part of DesignWeek's series of design in 2023, UXUS CCO and founder George Gottl offers his view on what might happen in retail design over the next year.

Read more
Fresh voices Amy Website News Thumbnail copy 2

Fresh Voices: Amy Ingrassia

As 2023 begins, I’ve been thinking about what would be top of my to-do list if I was a consumer-facing client today, with all the social and economic challenges they face. Every challenge is an opportunity to innovate, and the fundamental thing so many clients need in order to transform and futureproof their businesses is to realign their customer experiences with the way customers see them.

Read more
Luxury Adviser GG Website News Thumbnail copy 4

The luxury industry post-covid

During the pandemic, we experienced one of the largest spikes in e-commerce sales to date. Post-pandemic, we are experiencing a rise in physical store experiences as consumers crave human interaction. Brands are no longer selling a product, but rather selling a memorable experience, creating a sense of connectivity and brand loyalty.

Read more
muted icon sharethis icon unmute icon