The Rite Aid stores were repositioned from a traditional pharmacy into the ultimate destination for total health, fusing cutting-edge clinical expertise with holistic wellness.
Services Delivered
Zoning strategy
Customer journey
Retail strategy
Retail façade design
Retail site design
Fixture design
Visual identity & tone-of-voice
Environmental branding
Wayfinding & signage
Visual merchandising design
Product activation design
Graphic design, brand expression and dtp
POP toolkits and display design
Technical drawings and specifications
Site coordination
Retail design pilot
Retail design manual