Master PRESS PROFILE Transform Header 1920x1015

UXUS works with Dr. Oetker to launch new pudding concept

Global hospitality and retail design agency UXUS has collaborated with food producer and home baking brand Dr. Oetker to transform the pudding for the next generation with the launch of Pudu Pudu, a new, LA-based pudding concept.
5 July, 2022
Share socially
Bead4a7e2abd5c5089fe9c35bb0bbd49afbcf0c9

Inspired by the spirit and legacy of Dr. Oetker, Pudu Pudu, takes original recipe and re-imagines pudding into a bold, playful and unexpected flavour adventure, inviting everyone to share delicious moments. The aim for UXUS was to create a ‘scalable model’ including an internationally relevant consumer experience and universal design language that could be rolled out globally, explains George Gottl, co-founder and CEO at UXUS.

“Created for a global audience, Pudu Pudu is designed to be both a sophisticated and fun brand, with a catchy, easy to pronounce name that characterises the playful personality. The logo uses the cute brand mascot, the Pudu, contrasted with refined typography with bold cut-outs,” says Chris Wittkampf, senior lead graphic designer at UXUS.

The primary blue colour is graphically ‘sprayed’ throughout the space, aiming to add ‘fun energy’ to the concrete industrial interior.

Targeting Gen Z and millennial consumers with a shareable and emotive experience, the experience is an immersive world of pudding making, where guests are encouraged to join in and participate. The pudding experience combines unexpected flavours with imaginative toppings to create a new approach to dessert.

“The space is designed to celebrate the puddings as works of art by focussing on the making process and creating contrasts and balance between each visual element,” says Gottl.

99fb5ec32fdb9d5a289eec41ddf075b81533201f

Enticing customers into the Pudu Pudu world, the store is designed to bring people together, there is a social space both inside and out, where puddings can initiate connections. Creative graphic detailing such as a puddle of pudding, entices customers upstairs, leading to a tiered wooden seating designed to create a sense of community within the space.

Every detail within the space has been carefully considered, working alongside lighting company Nulty, Pudu Pudu features a lighting scheme designed to elevate the experience, using a combination of bright and focused lights to form a fun and immersive environment.

From the distinct outdoor seating to the shareable moments and playful communications, Pudu Pudu is a fun food experience that invites everyone inside to share in their pudding passion.

Ca4cdbba3e7334e8d550fcc654b8c977cb172ea5

This article was written by Elettra Scrivo, and first appeared on Transform:https://www.transformmagazine....

Related Thinking

Kleoniki Fotiadou website thumbnail

You x Us: Kleoniki Fotiadou

We asked Architect, Kleoniki Fotiadou, to share her thoughts on the day-to-day inspiration that feeds into her work, sustainability in design projects, how diversity enriches the creative process and hacks we can all use to stay productive.

Read more
UXUS RACHEL FUTURE FORECAST RACHEL Thumbnail

Designing a Better Tomorrow Series: The Community Revolution

Creative Strategist, Rachel Edmonds, invites you on a journey into the heart of societal evolution in our Designing a Better Tomorrow Series. Discover authentic strategies for brands, fostering connections, loyalty, and resilience in a rapidly evolving landscape.

Read more
UXUS Website Cristian Radu Article Thumbnail

You x Us: Cristian Radu

We touch base with our 3D Visualizer, Cristian Radu, to talk about the seamless fusion of technology and creativity, overcoming creative blocks with playful experimentation, and the delicate balance between functionality and commerciality in design.

Read more
muted icon sharethis icon unmute icon