3 Project Press Template BE Website Article Header copy 3

McDonald’s Luna concept inspires connectivity and togetherness.

The concept uses circular shapes throughout the interior design to help bring people together and to symbolise inclusivity and unity.
8 July, 2022
Share socially

UXUS have announced the details of Luna, a new interior concept for McDonald’s designed to bring people together in a welcoming, playful and shareable environment. The hospitality and retail design agency have developed a unique design language for McDonald’s inspired by the circle as a symbol of inclusivity, unity and togetherness. Initially developed for the Chinese market, the Luna concept will now be rolled out globally.

The hospitality experience developed by UXUS breaks expectations of traditional décor by incorporating new circular and semi-circular seating typologies symbolising inclusivity and connectivity, which allow people to come together in the round. Stools and free-seating encourage diners to shape their own experience, while layers of partitions and inviting ‘full- moon’ windows create transparency throughout the space, revealing the communal environment and connecting adjacent groups of diners.

Screen Shot 2022 07 08 at 12 20 01 PM

George Gottl, Chief Creative Officer and Co-Founder of UXUS, commented: “Connecting is more important today than ever before. We continuously share moments of our lives with friends and family and search to connect with the world around us in meaningful ways. Luna embodies a sense of connectivity and togetherness, without compromising efficiency, durability or cost-effectiveness. The way the concept brings these together with new interior architecture, graphic elements and materiality using iconic circular shapes is a refreshed, contemporary expression of the brand that still feels very much grounded in McDonald’s familiar and much-loved brand language.”

Screen Shot 2022 07 08 at 12 20 56 PM

A new approach to materiality, colour and texture amplifies a sense of discovery. Wooden finishes, textured vinyl upholstery, perforated steel and concrete-look laminate create an immersive environment that engages the senses. In addition, lighting incorporating curved shapes and circles as well as illuminated surfaces and down-lit walls create depth and a warm, welcoming environment.

The interior also features a playful take on McDonald’s iconic Golden Arches, with arch- inspired stools, bold graphics and lighting which reimagine iconic branded elements in surprising and unexpected ways.

Screen Shot 2022 07 08 at 12 21 45 PM

Stephen Douglas, Senior Director, Global Development at McDonald’s commented: “We continually have our customers top of mind when we design spaces for them to come together to dine. Enjoying a meal with friends, family or colleagues is perhaps the most social of events and creating environments that can make that experience easy, convenient, safe and rewarding is what we constantly strive to achieve. Luna, as developed with UXUS, ticks those boxes and it is a concept we are starting to scale around the world. And when dine-in restrictions resulting from COVID become increasingly eased, we look forward to welcoming even more guests back to our dining areas to enjoy the McDonald’s experience and for some, the delights of Luna.”

Screen Shot 2022 07 08 at 12 22 23 PM

This article first appeared on Hospitality and Leisure

Related Thinking

UXUS Website Cristian Radu Article Thumbnail

You x Us: Cristian Radu

We touch base with our 3D Visualizer, Cristian Radu, to talk about the seamless fusion of technology and creativity, overcoming creative blocks with playful experimentation, and the delicate balance between functionality and commerciality in design.

Read more
Microsoft Teams image 84

The Death of Cool: How Concept Stores Lost Their Edge

Senior Strategist, Andrew Bellofatto, shares his point of view on how the Concept Store has changed from a cultural focal point to a mainstay of the modern retail landscape.

Read more
Sam Jorden QA Article thumbnail

You x Us: Sam Jorden

We touch base with our Senior Graphic Designer, Sam Jorden, to explore his global design approach and collaborative co-creation practices.

Read more
muted icon sharethis icon unmute icon