Press profile: George Gottl
Creativepool sat down with our CCO George Gottl to dive into his unique creative mindset for the #gettingtoknow section of their magazine. Read the full article here to find out how he and our team cultivate one-of-a-kind experiences.
Fresh Voices: Wai Cheung
Covid didn’t bring the end to brick-and-mortar retail that some people predicted, but it certainly changed it forever. From a retail design perspective, it’s led to brands facing increasing pressure to offer customers a real reason to visit physical stores, as opposed to just shopping and browsing online.
Fresh Voices: Edwin Perez
The arrival of Pride season has once again raised the ongoing issue of corporate pink-washing and tokenism in how brands engage with the LGBTQIA+ community. While huge progress has been made in recent years, there is still more work to do before most brands can say they are truly inclusive of the queer community.