BPROJECT PRESS FRAME CLINIQUE Header 1920x1015

Clinique prioritizes hyper-personalization and interactivity with new lab-like interiors

The beauty and skincare brand's design team and design consultancy UXUS have worked together on the new science-driven Clinique Laboratories retail concept, which will roll out in stores worldwide.
5 July, 2022
Share socially

Key features

Launched in Shenzhen in December 2020, the Clinique Laboratories concept is thought out to provide customers with ‘full sensory immersion’. Playful interactions, graphics, textures and dynamic visual storytelling forms the basis of the spaces, which position the brand’s proprietary diagnostics tool Clinique Clinical Reality™ front and centre. The facial scanning software enables employees to cater individuals’ shopping experience to their specific needs. Two dedicated areas – the ‘Discovery Table’ and ‘Community Bar’ – function as spots to explore products and receive consultant-led services. ‘The spirit of discovery infuses the space, from the visual merchandising which invites you to discover how science powers every product we create, to skin diagnosis portals and community-building Skin School services,’ Ingrid Montoya, vice president of global retail design and VM at Clinique. ‘It's an expression of Clinique for the future.’

UXUS Clinique 4 cover

Frame’s take

The lab aesthetic is dominating beauty retail spaces globally, particularly in the Chinese market. It’s a shift that Clinique is responding to with its brick-and-mortar direction: the brand, which has been a department-store staple for decades, seems to be setting its sights on a younger generation of consumers who value experiential shopping. Clinique Laboratories smartly moves in that direction without alienating longstanding clientele. The question is: could they have gone even further? While the spaces are certainly a fresh new take for the beauty giant, they may perhaps be too reminiscent of conventional formats to truly incentivize Gen Z and Millennial audiences.

UXUS Clinique 9 cover

This article was written by Lauren Grace Morris, and first appeared on FRAME: https://www.frameweb.com/artic...

Related Thinking

01 A Fresh Voices Template Website News Thumbnail copy 2

Fresh Voices: Asell Yusupova

One of the biggest challenges brands are tackling right now is adapting to the much more transient, on-demand version of retail that has flourished since the pandemic. A retail reality where the notion of ‘place’ is being radically redefined...

Read more
Insider George Press Profile Website News Thumbnail copy 2

In Conversation with: George

George Gottl is the chief creative officer for UXUS, a leading creative brand and design agency. He has worked with some of the world’s leading retail and hospitality brands to re-imagine the consumer experience.

Read more
01 A News Thumbnail Andrew Fresh Voices Website

Fresh Voices: Andrew Robert Bellofatto

Despite buoyant sales stats, the luxury sector is experiencing some interesting shifts in response to the current economic uncertainty.

Read more
muted icon sharethis icon unmute icon